Caren and Jon were visiting a Safari in Kenya, when they stumbled upon a person affiliated with a local Church in the area and expressed interest in providing resources and reshaping the community. They found that the area needed more sources of education for the children as well as living amenities.
Since then, they have built numerous schools in the area serving over a thousand children. The organization's main goal is to help the local community with providing Kenyan children, especially from the Kilgoris area access to food, water, education, and development in the future.
Currently, if you want to add funds to your KOHO account, you cannot do so directly within the app. Instead, KOHO directs you to a page where they instruct you to go to your primary bank app and copy/paste your custom email and security questions to initiate an e-Transfer.
During the initials meetings with the client, we learned about the organization’s main purpose in inspiring people to join their cause and spread awareness. Through the client’s website, they wanted to attract users and get them to share on other platforms, and donate.
They pointed up some problems of the current navigation bar and donation buttons, and we got to work brainstorming what other improvements could help the website and its current strengths.
Using a SWOT analysis, and competitive analysis, we sought to identify internal and external factors that can give context for future decision making.
How might we simplify the website's navigation and reduce information overload to create a more seamless experience for potential donors?
Working with client, I created a product requirements document to define features, goals, and scope of the project.
Design a website for potential donors and people interested in the cause to be informed and motivated to donate or raise awareness and grow The Kilgoris Project even further.
In a brainstorm session, we created a user journey map to envision the flow from how the user first learns about the website, navigates through it, and ends up donating.
From defining goals and creating the journey map, we narrowed down the features to:
One of the essential parts of the project was content mapping and minimizing the amount of options on the navigation bar. One of the goals was to make navigation straightforward, and exhibit a flow that tells the user Kilgoris' story.
Old navigation bar:
I was in charge of redesigning the landing and our impact page layouts. From research and notes from the client, I modeled a format that chose to highlight the information in a more visually appealing way. I did this through:
With the low fidelity frames finished, we moved on to user testing. The client got us in contact with 5 previous people that were previous donors or users of their previous website.
For the frames that I worked on, this was the feedback I recieved:
For our last stage of the project, I transitioned our low fidelity frames into high fidelity, by replacing the structures with the actual content. Although it would seem like a smooth transition a lot of things needed to be focused on in this stage because the frames were so high detail. I needed to consider the button designs, the color schemes, and where to put the text boxes near the content to make it the most aesthetic but also have the necessary information for the user.
